How many times should i call a new lead?

When it comes to calling new leads, timing and persistence are key factors in maximizing your chances of conversion. In the competitive world of sales, you need a well-defined strategy to engage potential customers effectively. Here's an improved and more detailed approach to contacting new leads used at Leadgrowthco:

1. Initial Contact within 30 Minutes: Research shows that car buyers in America take an average of 45 days to make a purchase decision, and they often begin their journey with online research. Therefore, it's crucial to act swiftly when you receive a new lead. Aim to make the first contact within 30 minutes of receiving the lead, as this window of opportunity can significantly increase your chances of securing an appointment.

2. Multiple Contact Attempts: If your initial call goes unanswered, don't give up. Persistence can pay off. Here's a suggested approach:

• 1st Call (Within 10 Minutes): Make your first call within 10 minutes of receiving the lead. This rapid response demonstrates your commitment and interest in helping the customer.

• 2nd Call (Later the Same Day): If there's no response to the first call, try again later in the same day in a different schedule. Some leads might be busy or unavailable initially.

• 3rd Call (Same Day): Continue your efforts with a third call on the same day. Timing can be crucial, and it's possible that the lead will be available later.

3. Follow-up with Messaging: If your three initial calls go unanswered, it's time to diversify your communication channels. Send a text message and a WhatsApp message to the lead, as these platforms are commonly used for communication. Craft engaging messages that highlight your value proposition and the benefits of your product or service.

4. Vary Contact Times: If the morning attempts yield no response, consider trying different time slots. Some leads may have unconventional schedules or preferences. Reach out during the afternoon, evening, or even weekends to maximize your chances of making contact.

5. Send a Goodbye Message: After multiple attempts and no response, it's essential to maintain professionalism. Send a polite goodbye message, expressing your willingness to assist in the future should the lead's circumstances change.

6. Reassignment: If all communication channels fail and there's no engagement, consider reassigning the lead to another Business Development Representative (BDR). Different BDRs may have varying approaches and communication styles that could resonate better with the lead.

7. Keep Detailed Records: Throughout this process, maintain detailed records of your contact attempts, responses, and any information you gather about the lead's preferences and needs. This information can be valuable for future engagement or for refining your lead nurturing strategy.

Remember that every lead is unique, and their response times and preferences may vary. By combining rapid initial contact with persistence, varied communication channels, and a professional approach, you can increase your chances of converting leads into satisfied customers. From 6 and 9 calls in 24 hours are recommended to have a rapid conversion.